FARM ANGEL PVT LTD

Introduction

Farm Angel Pvt Ltd has an integrated ‘Farm to Fork’ model, collaborating with farmers, commission agents, and other stakeholders for an effective procurement network and marking its presence across all aspects of the value chain. The Company has a network of 100+ procurement agents across 100+ government-approved mandis and has arrangements with 50,000+ farmers. The Company encouraged and trained 15,000+ farmer families to practice sustainable farming and organic cultivation. The Company has a well-defined distribution network to ensure efficient inventory management and quality control. The Company also has 100+ domestic retail points, 10+ distributors in India, and 10+ distributors in international markets. The Company is focused on automating processes and reducing reliance on manual labor to improve its supply chain. Farm Angel has developed an extensive distribution network to expand its reach globally by exporting the products to key markets like South East Asia, West Africa and the Middle East.

Strengths

Global Presence and Strong Brand Portfolio

Farm Angel Pvt Ltd is part of the FARM ANGEL group which is a global player with an established market presence across 10 countries around the globe, with the majority of its business from India, Vietnam, Philippines and the Middle East. The Group has a strong brand image with its flagship brand, HERO.

Established Market Position

The promoters' experience and the Company's market position as one of the leading players in the international rice industry.

Manufacturing Facilities and Strong Distribution Network

Farm Angel has access to ‘state-of-the-art’ manufacturing facilities and an integrated business model. The Company has a strong distribution and procurement network and longstanding relationships with key importers and customers that continue to support the business.

Globally Diversified Portfolio Reach

Farm Angel has a well-diversified global reach in more than 10+ countries. The Company has expanded its global presence by adding new countries to its market areas. Also, it has seen an increasing market share in the countries it operates. The Company has placed itself in good stead and has improved its global footprint.

Sustainable Rice Production

Farm Angel supports and implements the Sustainable Rice Production (SRP) program. The program helps in achieving economic growth while maintaining ecological health. The Company took the initiative to train and expose farmers to different aspects of SRP. Under its SRP program, the Company works with farmers to grow sustainable and residue-free rice. The program helps farmers in increasing their profitability by increasing paddy yield and reduction in costs while following sustainable practices. The Company has worked with 10,000+ farmers in the past years on sustainable farming practices. This initiative led to a rise in yield and profitability of farmers and a reduction in fertilizers and pesticides cost.

Enhancing Brand Equity via Transparency & traceability

Today’s consumers are very conscious of what they consume, so it is essential to be transparent about the production process. Seeing the changes in consumer tastes and preferences, the Company has evolved its brand communication. Farm Angel is among the few industry players worldwide that inspect 100% of its raw materials before processing and provides complete transparency and traceability to its customers.

Water Conservation

The Company follows a water conservation mindset and has targeted to save 1 billion liters over the next ten years through its land laser leveling program. We also promote rainwater harvesting and zero water discharge facility at all the factories.

Social Awareness

Farm Angel strives for the betterment and growth of its stakeholders and is proactive in addressing consumer issues. The Company focuses on ensuring safety and sustainability in all its processes and has had zero fatalities at the workplace.

Governance

In compliance with our internal code of conduct, the Company’s consists of employees from diverse backgrounds. The Board is diverse in terms of qualifications; while the executive directors are non-related, there is no inter-relationship among the non-executive board members.

Our Commitment