OUR STORY

Hero Market is a global B2B marketplace that enables smallholder farmers, and agribusinesses to trade products and services within and across borders.

Our goal is to support small-holder farmers, small and medium scale businesses and consumers by providing them with expanded sales opportunities while also giving consumers access to safe food products.

Hero Market was founded by a team of industry veterans who understand the intricacies of global agriculture commerce. Hero Market's focus is to help smallholder farmers to improve their agribusinesses income and provide consumers with transparently sourced food.

We strive to cultivate community and strengthen regional food systems by bridging the gap between the farm and your table. At Hero Market we believe easier cross border trade can improve efficiency resilience and prosperity in agricultural value chains worldwide.

Traditional agricultural supply chains make it difficult for small farms to reach customers without going through extensive distribution networks. As a global platform, Hero Market was created to address the challenges businesses face when trying to connect with trading partners overseas. Few of those solutions are:

Language barriers: Our staff speaks over 10 languages and multiple African dialects
Regulatory complexities: has experience facilitating trade partnerships across more than 30 countries.
Payment risks: all our market participants are verified and approved by our teams. Further, we have geographical presence in all the countries ensuring zero risk on payments.
Logistics complexities: Global trade is a very complex logistics endeavor and involves sea freight, trucking, stuffing of containers, customs clearances, more than 20 types of documents etc. Hero has got you covered on everything.
Product quality: Our farmers go through a certification process to join the Hero Market community. We ensure that all products listed on our site are grown or produced sustainably. You can find detailed backgrounds on all of our farmers in their individual shop profiles.
Price Transparency: We enable price transparency across all our listings.
End-to-end Traceability: We also provide options for end-to-end traceability in select value-chains like Rice.

Intelligence & Data - Gain insights into the world of food and agriculture: We also provide intelligence and data that can help you better understand the food and agriculture industry. Our content and data cover a wide range of markets. We use the power of data, technology, and human expertise to help you grow your business and make a positive impact on the world.We do customized reports for all stakeholders. For example, we give farmers their plot specific and crop specific information to help them buy better inputs and harvest at the right time, thereby saving costs and improving pricing.

We allow small businesses to establish credible digital presence, connect with buyers and sellers around the world, communicate in real-time, negotiate and close deals, and coordinate cross-border shipments - all on one streamlined platform. Our secure payment system ensures transparency and protection for all transacting parties.

Language barriers: Our staff speaks over 10 languages and multiple African dialects
Regulatory complexities: has experience facilitating trade partnerships across more than 30 countries.
Payment risks: all our market participants are verified and approved by our teams. Further, we have geographical presence in all the countries ensuring zero risk on payments.
Logistics complexities: Global trade is a very complex logistics endeavor and involves sea freight, trucking, stuffing of containers, customs clearances, more than 20 types of documents etc. Hero has got you covered on everything.
Product quality: Our farmers go through a certification process to join the Hero Market community. We ensure that all products listed on our site are grown or produced sustainably. You can find detailed backgrounds on all of our farmers in their individual shop profiles.
Price Transparency: We enable price transparency across all our listings.
End-to-end Traceability: We also provide options for end-to-end traceability in select value-chains like Rice.

Our members include smallholder farmers, food producers, processors, exporters, importers, wholesalers, and various value-added service providers. Our diverse membership gives buyers access to quality products and suppliers at competitive prices.

We provide tools and training to help our farmers with digital marketing and e-commerce sales. For businesses and consumers, we offer simple online shopping, delivery, and pickup options to make buying convenient. Our responsive customer support team is always ready to assist farmers, processors and consumers.

Join our global community of agribusinesses today. Let`s cultivate fair, sustainable food systems and make quality food more accessible everywhere.

Thank you for joining us!